Category: Trademarks

$800M for Hot Sauce

McCormick & Company (NYSE: MCK), a global leader in flavor, has announced that it will buy Cholula Hot Sauce for $800 million in cash. Annual sales of Cholula Hot Sauce are $96 million. At that rate, it will take eight years for McCormick to recoup the investment, without a nickel of profit. Even if the […]

The One IP Asset You Must Protect

Patents, trademarks, copyrights, trade secrets—these are the assets that we call intellectual property (IP). Let’s look at each class of IP assets in turn, and then get started in building your IP portfolio.

Billion Dollar Lego Patent

Fifty-eight years ago today, Kirk Godtfred of Lego filed his patent application on the basic building block, literally, of Lego’s billion dollar private fortune. Now, here’s the thing: A patent filed 58 years ago is long expired. The then-standard-17-year term ended in 1978. So how is it that Lego is still the only game in town?