Category: Trademarks

$800M for Hot Sauce

McCormick & Company (NYSE: MCK), a global leader in flavor, has announced that it will buy Cholula Hot Sauce for $800 million in cash. Annual sales of Cholula Hot Sauce are $96 million. At that rate, it will take eight years for McCormick to recoup the investment, without a nickel of profit. Even if the […]

Billion Dollar Lego Patent

Fifty-eight years ago today, Kirk Godtfred of Lego filed his patent application on the basic building block, literally, of Lego’s billion dollar private fortune. Now, here’s the thing: A patent filed 58 years ago is long expired. The then-standard-17-year term ended in 1978. So how is it that Lego is still the only game in town?